Liz Earle Wellbeing
Liz Earle is a British entrepreneur, author, and wellbeing expert, best known as co-founder of the Liz Earle Beauty Co. and founder of Liz Earle Wellbeing. Established in 2013, the brand has grown into a trusted source of evidence-based advice on nutrition, skincare, beauty, and overall wellness through its website, magazine, podcast, and community. We initially supported the WordPress site with ongoing maintenance, and more recently completed a full redesign and rebuild to strengthen its commercial focus while retaining its editorial quality.
The client’s primary objectives included:
- Improve usability and navigation to enhance the reader experience
The new design makes it easier for visitors to find content quickly and engage with articles, recipes, and features. - Shift the site focus towards affiliate marketing and revenue growth
Affiliate links and product recommendations were better integrated to drive conversions without disrupting the reading experience. - Maintain high editorial standards and brand integrity
The redesign preserved the brand’s trusted voice and authority in health and wellbeing content. - Ensure scalability and flexibility for future content and features
The WordPress build allows for new layouts, sections, and functionality to be added with minimal effort. - Keep the site secure, fast, and easy to manage through ongoing support
Regular maintenance, updates, and performance monitoring ensure the site runs smoothly for both users and editors.
WordPress redesign and rebuild, shifting the focus towards affiliate marketing
Building on our existing maintenance work, we were asked to deliver a full WordPress redesign and rebuild. The main goal was to enhance affiliate marketing by better integrating product recommendations into editorial content, while modernising the platform, improving usability, and preserving the brand’s trusted voice.
We created a custom WordPress theme prioritising affiliate links without disrupting the reading experience. The site architecture was restructured, the content library migrated into a new taxonomy, and affiliate features were embedded throughout. Performance, mobile responsiveness, and security were improved, along with a simplified backend experience to give the editorial team more control over content and affiliate management.
The results have been highly positive. Affiliate marketing is now central to the user journey, boosting visibility and conversions while maintaining editorial quality. Technical enhancements have delivered a faster, more search-friendly platform, and the refreshed design has increased engagement with content and products. The scalable, affiliate-focused WordPress build now provides a strong foundation for growth while continuing to inspire the audience.
Project achievements
The WordPress redesign and rebuild delivered several key achievements for Liz Earle Wellbeing. Affiliate marketing was successfully integrated into the editorial experience, increasing product visibility and revenue. The site’s performance, mobile responsiveness, and security were all improved, while the custom backend tools streamlined content management for the editorial team. Overall, the project resulted in a faster, more engaging, and scalable platform that supports growth while maintaining the brand’s trusted voice and high-quality content.
“Working with Pedalo on our recent website redesign was fantastic. The team were super easy to communicate with and were always happy to jump on a call or reply quickly to emails. They talked us through all the options really clearly, pricing everything so we knew exactly what we were getting. The end result is such a huge step up for us. It looks completely refreshed, the redesign is really helping us to take our business to the next level.”
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We partner with our clients to craft exceptional digital experiences. Fusing strategic insight, creative flair and technical expertise, we deliver work that connects with users, strengthens your brand and adapts to change. Whether you’re launching something new or improving what’s already in place, we bring focus, imagination and momentum to every stage. Call us on 020 8747 3274 or send us a message to get going.
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