Igloo Thermo-Logistics
Igloo Thermo Logistics is a refrigerated transport and logistics provider that needed a strong digital presence to support its growing brand and business ambitions.
We were appointed by Igloo to establish their online foundation, tackling everything from website design and build, to hosting, email management, and domain registration. As Igloo grew, especially after securing investment on Dragons’ Den, we continued to partner closely, providing ongoing support, development, and strategic enhancements to their digital platform.
Working alongside the Igloo team, we transformed their website onto the robust WordPress CMS, enabling iterative improvements over time. A key focus was on technical SEO enhancements to boost their online visibility and drive organic traffic, supporting their remarkable growth journey from modest beginnings to handling multi-million-pound turnover.
The client’s primary objectives included:
- Establishing a strong digital presence
We delivered a fully integrated online foundation, from design and technical launch to reliable hosting and email infrastructure, allowing Igloo to confidently put their brand forward. - Supporting digital scalability alongside business growth
With continuous development and iterative enhancements post-launch, the website evolved in step with Igloo’s operational expansion and evolving needs. - Maximising online visibility through SEO
We implemented robust technical SEO improvements to significantly uplift organic search performance, supporting sustained customer acquisition and brand visibility. - Harnessing WordPress for sustainable content management
Migrating to WordPress empowered internal teams to manage and update content efficiently, ensuring the site remained agile as Igloo’s strategy and services evolved.
Building a future-ready digital platform to drive sustained growth
Throughout our collaboration with Igloo, we maintained a strategic and responsive partnership, ensuring that every stage of the project was closely aligned with both the company’s immediate requirements and its long-term business ambitions. We took the time to understand their brand, growth plans, and operational needs, enabling us to create solutions that delivered tangible benefits in the short term while also providing a strong foundation for the future.
Our approach focused on delivering a website that was not only visually engaging but also technically robust, scalable, and easy to manage in-house. This ensured that Igloo could adapt and grow their digital presence as their business expanded, while also benefiting from enhanced search engine visibility and improved user experience.
The result is a high-performing, SEO-optimised WordPress website that supports Igloo’s evolving identity and expanding operations, positioning them strongly for continued growth and long-term success.
Project achievements
Working with our client we were proud to have played a key part in Igloo Thermo-Logistic’s digital success and transformation from small business to multi-million pound company, utilising their website to drive new sales and growth.
We’re also delighted that our support enabled Igloo founders Alistair Turner and Anthony Coates-Smith to become the first Dragons’ Den entrepreneurs to achieve millionaire status.

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Supporting your focus on growth
With over 20 years’ experience supporting commercial clients with WordPress, we help businesses maintain secure, reliable and high-performing sites. Our proactive maintenance, updates and optimisations ensure your digital presence runs smoothly, while our responsive support resolves issues quickly. By taking care of the technology, we give your team the freedom to focus on growth, customer engagement and achieving business goals. Call us now on 020 8747 3274 or send us a message to get going.
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