Digital Experience Design & Creative Content
Solutions to all your creative design and user experience needs in one place
Enhancing usability and evolving digital brands. From research to rollout, we design digital experiences that are intuitive, inclusive and impactful. Blending UX strategy, UI design, creative content and accessibility, our work connects users with brands through meaningful journeys. Whether it’s mapping user needs, refining interfaces, crafting compelling visuals or testing ideas, we turn insight into action. With expertise in Drupal, WordPress and other leading platforms, we deliver design that performs, adapts and inspires.
Related services:
UX research & journey mapping
Deep knowledge of your audience unlocks truly intuitive experiences. Through interviews, surveys, analytics and observational studies, your users’ motivations, frustrations and habits are uncovered. Journey maps then visualise these insights at each touchpoint across channels, highlighting emotional peaks, addressing friction and driving aligned teams towards human-centred solutions.
UI design
Your interface should both captivate and perform. By blending visual storytelling with usability best practice, every design is crafted to engage, guide and convert across desktop, tablet and mobile. The result is a seamless experience that feels intuitive and purposeful on every device.
Our designs are enhanced through consistent visual standards, accessibility compliance and a focus on conversion-oriented principles. By combining creativity with clarity, each interaction reinforces brand identity while enabling users to achieve their objectives with efficiency and ease.
Content strategy & UX writing
Every word shapes user experience, influencing how people perceive and interact with your brand. Strategic content planning keeps messaging relevant, consistent and meaningful, creating clarity across all touchpoints.
Microcopy plays a vital role in guiding users, clarifying choices and reducing uncertainty. From calls to action to tooltips and error messages, well-crafted language builds confidence and makes interactions feel natural and effortless.
Prototyping & user testing
By exploring concepts through low or high fidelity prototypes, we can quickly bring ideas to life and test them with real users. Early feedback helps uncover usability issues, points of confusion and unmet needs before a single line of code is written.
Each round of feedback feeds into an iterative cycle of design, testing and refinement, sharpening the solution and aligning it with user expectations. This approach reduces the risk of costly changes later in development and builds confidence that the final product will be effective and user friendly.
Video, photography & animation
Engaging visuals help build trust and create a stronger sense of connection with your audience. They capture attention quickly and communicate your brand’s personality in a way that words alone often cannot.
Whether through brand photography, cinematic video or animated explainer clips, every piece of content is crafted to tell your story with clarity and impact. Designed for use across web, social and campaign platforms, these visuals ensure your message is consistent, memorable and persuasive.
Accessibility & inclusive design
Accessible design ensures fairness and wider reach. It goes beyond compliance with standards such as WCAG 2.1 AA, focusing on creating experiences that work for everyone, regardless of ability. Whether designing for WordPress, Drupal, or other platforms, we integrate accessibility from the start, combining technical checks with inclusive design practices so that it becomes part of the user journey rather than an afterthought. This not only supports trust in your brand but also broadens your audience and drives deeper, more genuine engagement.
Branding, visual identity & art direction
A clear visual identity builds recognition, trust and confidence. Logos, colours, typography, icons and motion all express your brand’s personality and values.
Consistent art direction keeps creative work unified across web, print, social and campaigns. This boosts recall and makes communications more memorable and impactful.
Let’s design something great together
At Pedalo, we mix smart strategy with creative spark and tech know-how to bring your digital world to life. Whether you’re starting fresh or looking to improve an exsting site, we’ll help make it stand out and keep it moving forward. Call us now on 020 8747 3274 or send us a message to get going.
Smart thinking. Seamless delivery. Results that matter.
Let’s create something brilliant together – get in touch.
