brief
Every day, scientists around the world are using water in their research and lab work, but contaminants and variabilities in the water are putting results at risk. As an integral part of Veolia, the world’s leading water service company, ELGA LabWater has been providing scientists with ultrapure water since 1937. ELGA LabWater is used in a diverse range of important scientific research including experiments to understand environmental variability in Antarctica, develop genetic medicines, and maximise quality of life for people with Alzheimer’s disease.
We partnered with ELGA LabWater in 2017 to update and develop their website, improve search engine rankings, and provide ongoing input into the company’s digital strategy, thereby helping them to continue improving the accuracy of scientific research.
action
We commenced by performing a digital audit to determine technical issues and areas for improvement across ELGA LabWater’s digital processes. We then implemented various solutions to improve Drupal website performance, including increasing page speed, migrating the site to AWS, redesigning and streamlining pages to improve user experience and conversion rate, and improving Salesforce website integration. We set up a risk management procedure and regular back-up schedule so that ELGA’s site is protected in case of any problems. We also improved search engine rankings by fixing technical issues and optimising website code for SEO.
ELGA had several separate sites in different languages, so we have begun migrating these to the main Drupal CMS web design to reduce cost and maximise efficiency. We have also improved ongoing translation processes by installing a plugin which a translation agency can access. This means that content translations can be uploaded directly onto the site for approval by the ELGA team before going live, thus avoiding the previous labour-intensive, manual uploading process.
Throughout, we’ve actively supported ELGA’s wider business and marketing efforts by finding and maximising opportunities to increase sales and improve internal efficiency. We’ve maintained clear communication by providing ELGA with a single point of contact who has project-managed and overseen the specialist work and provided regular updates on progress.
impact
Over six months, our work with ELGA LabWater resulted in a 67% increase in web traffic and a 46% increase in conversions.
We are continuing to partner with ELGA LabWater, providing ongoing Drupal website support and digital strategy services tailored to meet the company’s needs. We have fortnightly phone catch-ups to check in on the company’s digital presence and discuss options for further improvement and development.
