brief
Founded in 1839, Anti-Slavery International is the oldest international human rights organisation in the world. It works to eliminate all slavery and slavery-like practices globally, running specific projects in the UK and Europe, Africa and Asia. It deals with the root causes of slavery and its consequences to achieve sustainable change, and presses for effective implementation of laws against slavery.
We partnered with Anti-Slavery International in 2016 when their CMS wasn’t user-friendly or responsive, and staff were unable to update and adapt the site. They were keen to build a new website and dramatically improve user experience.
action
We enjoyed a brilliant and collaborative partnership with Anti-Slavery International throughout the process, which began with a full user experience cycle. We researched the charity’s audience and delved into organisational strategy in order to work out what should and shouldn’t be on the site. We then proceeded to create an optimised information architecture aimed at engaging target users, with content that could be updated regularly and easily within staff time constraints.
Using our expertise in charity web design, our WordPress developers created a new website that is bold, fully responsive, and has a clear navigation structure. This enables Anti-Slavery International to showcase its work in an engaging way and make excellent use of its impressive imagery and content. It is also able to fundraise more effectively online, with the site’s fundraising section divided to allow different donor groups to access the most relevant information and take action.
The template system we created for Anti-Slavery International has user experience at its heart and gives site administrators a broad range of simple-to-use tools to create compelling content. The charity is now able adapt quickly as its strategy evolves, without the need to keep coming back to us for changes – a testament to how well our partnership worked in creating a future-proof, scalable website that continues to meet Anti-Slavery International’s needs.
impact
Results for Anti-Slavery International have been impressive, with users now spending 62% longer viewing the site, the bounce rate reduced by 65% and conversions up by over 200%.
We are continuing to work with Anti-Slavery International, providing ongoing WordPress maintenance, management and support to keep their website up-to-date and performing optimally.
