brief
Founded in 1945 to send care packages to people recovering from war, Care International has been fighting poverty and injustice in the world’s most vulnerable places for over 70 years. It currently works in 79 developing countries, helping millions of people affected by conflict and disasters to rebuild their lives. Its aims are to provide life-saving assistance, achieve social justice and deliver lasting change. It places special focus on empowering women and girls because, equipped with the proper resources, women have the power to lift whole families and communities out of poverty.
We partnered with Care International UK in 2014, when its online presence was disjointed, unstable and out-of-date. The charity had two separate, non-mobile websites and urgently needed to adapt to changes in technology, digital marketing, online payment methods and social media to keep generating vital funds. Our brief was to create a modern website that was optimised for fundraising, with a design that was both suited to the UK audience and in-keeping with the charity’s worldwide brand.
action
Using our expertise in charity website design, we created a single, responsive website, with clear user journey, accessible content and compelling calls to action. It features an improved structure, with layers of content suited to different devices, and an optimised donation funnel to encourage people to support the charity.
The new Drupal website design shouts about the organisation’s stories and shows what a difference is being made around the world. It follows a storytelling model, providing continuous relevant content to increase engagement. The new site is powerful and focused, leading users effectively to the areas of greatest interest and allowing them to read on and continue their journey from page to page.
Landing pages are now tied in with digital marketing campaigns, such that users are directed towards key content, all with online payment gateways to maximise fundraising. The new site was also designed to be stable and powerful enough to sustain the sudden surge in traffic and donations that Care experiences after major international disasters, as previously the website had crashed, resulting in a devastating loss of potential funds.
impact
A few days after the new site launch, the catastrophic 2015 Nepal earthquake occurred and so Care’s fundraising needs were at their peak. The new website:
- Generated thousands of pounds in the days following the earthquake, allowing the organisation to reach more than 23,000 people with food, emergency shelter and hygiene items
- Has since seen a 67% increase in visitors, an 87% increase in mobile/tablet sessions and a 32% increase in page views
- Allows users to donate on any device, with mobile donations now accounting for more than half of the charity’s income
We are continuing to work with Care International, providing ongoing Drupal management and support to keep their website fresh, up-to-date and functioning optimally.
