Digital growth & performance marketing

Elevate your online presence through intelligent, results-focused marketing

Whether it’s SEO, paid advertising, content or targeted email campaigns, we refine every aspect of your digital outreach to drive growth. Each channel is aligned to clear objectives, helping you reach the right audience, increase visibility and build stronger engagement.

With a focus on analytics and conversion rate optimisation, every interaction is designed to encourage action and foster loyalty. This ensures your marketing investment works harder, turning visitors into customers and delivering maximum return.

Search Engine Optimisation

Getting found online starts with solid foundations. We focus on technical health, purposeful content, and meaningful rankings, making sure your site earns visibility where it matters most. From resolving hidden performance issues to shaping content that reflects real search intent, every step is designed to strengthen your online presence. No shortcuts, no jargon, just straightforward, reliable improvements that build long-term search value and help your business grow with confidence.

  • Technical audits to resolve blockers
  • Keyword strategy based on intent
  • On-page improvements for clarity and crawlability
  • Structured content for relevance and authority
  • Clean link profiles with ethical outreach
  • Monthly reports with ranking insights

Paid media & PPC

Campaigns are only valuable if they convert, which is why we build paid media focused on measurable results. Our approach is targeted, flexible and designed to deliver, ensuring every campaign aligns with your objectives. From Google Ads to LinkedIn and Meta, we reach the right audience at the right time. Every element is tested, optimised and refined, keeping spend efficient, performance sharp and results improving.

  • Multi-channel campaign setup
  • Search, display, shopping & retargeting
  • Budget control & smart bidding
  • Creative testing & optimisation
  • Conversion tracking & attribution
  • Transparent performance reporting

Email marketing & automation

Emails should be helpful, not annoying. We create flows that feel timely, personal, and relevant, whether that’s a welcome sequence, a re-engagement nudge, or a monthly campaign that keeps your audience connected. Each journey is designed with the customer experience in mind, blending smart segmentation, tailored messaging, and clear calls to action. The result is communication that builds trust, strengthens relationships, and delivers measurable results that support your wider marketing goals.

  • Automated journeys by behaviour and intent
  • Smart segmentation and personalisation
  • Design and copy in your brand tone
  • CRM integration and list management
  • Performance tracking and refinement

Conversion Rate Optimisation

More traffic is great, but only if it leads somewhere. We look closely at how users behave, test changes, and fine-tune the details that make them stick around, sign up or take action. Small wins, added up, make a big difference.

  • Behavioural insight from heatmaps and analytics
  • Hypothesis-led A/B testing
  • Improvements to layout, copy and call-to-action placement
  • Mobile-first adjustments to reduce drop-off
  • Simple reporting on test performance

Content creation & campaign messaging

Strong ideas need the right words to bring them to life. Whether it’s a product launch, a seasonal campaign, or everyday brand messaging, we write with purpose and intention. Every piece of content is crafted to connect with the right audience, in the right way, at the right time. The aim is always the same: clarity that cuts through the noise, relevance that resonates, and results that make a lasting impact.

  • Brand messaging and tone of voice
  • Website and landing page copywriting
  • Campaign headlines and content
  • Blogs, case studies, and thought leadership
  • Collaborative briefing and reviews

Web & campaign analytics

Data is only useful if it tells you something meaningful. We take the time to set up tracking correctly, ensuring accuracy from the very beginning, then design dashboards that are clear, intuitive, and easy to navigate. Our focus is on delivering insights that you can act on with confidence, helping you understand not only what is happening but also why it matters. No unnecessary noise or confusion, just straightforward clarity on what’s working, what needs attention, and what comes next.

  • Event & conversion tracking
  • GA4 and Tag Manager setup
  • Custom dashboards
  • Monthly trend & opportunity reviews
  • SEO, PPC and email reports
  • Clear, actionable insights

Championing charities & not-for-profits

Helping charities and not-for-profits build websites that do more than just look good, they get results. We understand the challenges of tight budgets, complex messaging, and competing priorities, so we create websites that engage supporters, drive donations, and showcase your mission with clarity and impact. Every site is tailored to your organisation, designed to inspire trust and connect with your audience from the first click.

But we don’t stop once the site is launched, we keep your website performing at its best with ongoing support, from usability and accessibility improvements to analytics, content management, and digital strategy. The outcome is a website that works as hard as you do, attracting supporters, boosting engagement, and helping your charity achieve real change.

Target Ovarian Cancer
Target Ovarian Cancer website homepage as seen on various devices

Target Ovarian Cancer

Drupal support and maintenance, User Experience research, technical build & VPS hosting

Joseph Rowntree Reform Trust
Joseph Rowntree Reform Trust website homepage as seen on various devices

WordPress consultancy, User Experience, graphic design and technical build

Barts Guild
Screenshots of the Barts Guild website homepage shown on mobile, tablet and desktop devices

Barts Guild

WordPress design and build, ongoing support and maintenance, and donation funnel maintenance

Anti-Slavery International
Screenshots of the Anti-Slavery International website homepage shown on mobile, tablet and desktop devices

Stakeholder and User Experience cycle, technical scoping, graphic design and WordPress build

World Cancer Research Fund
Screenshots of the World Cancer Research Fund website homepage shown on mobile, tablet and desktop devices

Bespoke WordPress and Drupal donation funnel delivery, redesign, technical development and ongoing maintenance

The Fostering Network
Fostering Network website homepage as seen on various devices

CRM integration, bespoke Drupal development, and ongoing support and maintenance services

CARE International
CARE International website homepage as seen on various devices

Charity focussed UX and graphic design, Drupal development, and ongoing maintenance

Work with us to make your site work harder for you

At Pedalo, we mix smart strategy with creative spark and tech know-how to bring your digital world to life. Whether you’re starting fresh or looking to improve an exsting site, we’ll help make it stand out and keep it moving forward. Call us on 020 8747 3274 or send us a message to get going.

Smart thinking. Seamless delivery. Results that matter.

Let’s create something brilliant together – get in touch.