Web Development, Digital Platforms & Intelligent Automation

Smart, scalable digital platforms that power growth, streamline operations, and keep your site competitive

Create digital platforms that run smoothly and grow alongside your business. Whether it’s custom web development, a Drupal or WordPress site, a headless CMS integration, or AI-driven capabilities, we deliver personalised solutions that improve user engagement, optimise processes, and support your business goals. With deep experience in e-commerce, API connections, and workflow automation, we ensure your platform remains competitive in a constantly changing digital world.

Custom web development

Bespoke web development ensures your digital presence fully aligns with your ambitions and long-term vision. Every project begins with purpose-built architecture, whether that be based on Drupal or WordPress, or something else entirely, with flexible frameworks designed to support both immediate needs and future growth.

Whether creating something entirely new or overhauling an existing platform, the final builds are fast, secure and perfectly tailored to your business goals, operational requirements and audience expectations.

  • Bespoke front and back-end solutions
  • Scalable structures for business growth
  • Enterprise-grade GDPR & security
  • Seamless third-party integration
  • Clean, maintainable code
  • Built for performance and reliability

Headless CMS & API integrations

Traditional platforms can often hold you back, restricting how and where your content can be published. A headless content management approach removes these limits, allowing you to deliver content through APIs to any channel, from websites and apps to digital out-of-home screens. By connecting with key systems such as CRMs, analytics and ERP, it creates a unified and optimised workflow. This not only supports content delivery at scale but also gives your team greater flexibility, visibility and control over the entire process.

  • CMS aligned to content strategy
  • APIs for multi-channel delivery
  • Integrated editorial, marketing and sales workflows
  • Governance and version control optimised
  • Faster content and campaign launches
  • Flexible, future-ready setup

E-commerce & subscription platforms

Trading is just the beginning of the journey. E-commerce solutions can nurture customers through every stage of their experience, from initial product discovery to repeat purchase and ongoing brand engagement. These tailored systems are designed to support growth while strengthening relationships with your audience.

Whether transaction-based or subscription-led, each build includes fast and reliable checkouts, secure payment systems and scalable, growth-focused architecture. Every detail is considered to turn casual browsers into loyal, long-term customers who return again and again.

  • Complete shopping journey to fulfilment
  • Secure payments and fraud protection
  • Subscriptions and memberships for revenue
  • Conversion-focused design enhancements
  • Scalable with load balancing and cloud hosting
  • Performance and security tested live

AI-powered features

  • Chatbots designed for meaningful interactions
  • Semantic search with natural language processing
  • Behaviour and intent based personalisation
  • AI powered content creation & tagging
  • Data insights that improve with learning
  • Seamless integration with existing tech

Smart automation has the power to transform the way users engage with your digital platforms, making interactions smoother, faster and more relevant. Intelligent chatbots provide instant support and guidance, semantic search enables users to find information naturally, and product recommendation engines tailor suggestions to individual preferences. Combined with advanced personalisation tools, these capabilities enrich the overall experience, reduce manual overhead for teams, and proactively adapt to changing user behaviours. The result is a more engaging, efficient and satisfying journey that keeps users connected and encourages long-term loyalty.

Workflow automation

Manual processes slow businesses down, creating bottlenecks, errors and unnecessary repetition. Tasks like data entry, lead tracking and reporting become harder to manage accurately, which limits efficiency and can cause missed opportunities.

Automation removes these barriers by linking forms, data capture, lead scoring, CRM syncing and reporting into smart, reliable workflows. Teams gain speed and consistency while freeing up time for higher-value work. With routine tasks handled in the background, businesses can operate with confidence and deliver a smoother experience for staff and customers.

  • Automated lead capture & segmentation
  • Integration with CRM and service tools
  • Rules-based routing for compliance
  • Real-time data submission & reporting
  • Error-proof workflows with checks & alerts
  • Custom automation that adapts to processes

Performance optimisation

Users expect websites and apps to be fast, smooth and reliable. Performance tuning is essential for meeting expectations, keeping visitors engaged and staying competitive. Slow or unresponsive experiences can cause frustration, lost conversions and lower search rankings.

Every aspect of your site or app is carefully reviewed and optimised. Techniques such as front-end compression, lazy loading, server optimisation and Core Web Vitals monitoring maximise speed and efficiency. The result is faster load times, better SEO, improved usability and a more satisfying experience for every user.

  • Front-end optimisation with minification and caching
  • High-performance, reliable hosting
  • Accessible, performance-friendly media strategies
  • SEO aligned with fast load times
  • Core Web Vitals monitoring
  • Regular audits and performance tuning

GDPR, compliance & sustainability

  • GDPR-ready designs with clear consent options
  • Built-in data protection
  • Ongoing regulatory monitoring
  • Accessibility compliance and navigation
  • Sustainable practices like low-carbon hosting

Respect for data, users and the planet sits at the heart of every site we deliver. Compliance measures cover GDPR, transparent cookie consent, accessibility standards and the responsible handling of user information to build trust and meet legal requirements. Sustainability is addressed through the use of energy-smart servers, green hosting and efficient architectures that minimise carbon consumption. These approaches ensure that performance and impact are maintained while supporting long-term environmental responsibility.

Contact us to get your project moving in the right direction

At Pedalo, we mix smart strategy with creative spark and tech know-how to bring your digital world to life. Whether you’re starting fresh or looking to improve an exsting site, we’ll help make it stand out and keep it moving forward. Call us on 020 8747 3274 or send us a message to get going.

Smart thinking. Seamless delivery. Results that matter.

Let’s create something brilliant together – get in touch.