National Film and Television School
The National Film and Television School is one of the world’s most respected institutions for film, television, and games education. With award-winning alumni and an industry-focused curriculum, NFTS plays a pivotal role in developing the next generation of creative talent.
We were brought on board by NFTS to redesign and rebuild their website with the goal of better reflecting the School’s world-class reputation, improving user journeys for prospective students, and streamlining internal workflows. The previous website had grown outdated, with an overly complex structure, inconsistent branding, and limited content flexibility – particularly for showcasing media-rich content.
Working closely with the NFTS marketing and IT teams, we delivered a modern, high-performance Drupal website that brings the School’s creative energy to life while providing robust tools to support recruitment, content publishing, and digital strategy.
The client’s primary objectives included:
- Improving user experience and prospective student journeys
We restructured the site’s architecture to simplify navigation and prioritise key content such as course listings, application information, and student work. The fully responsive design ensures a smooth, intuitive experience across mobile, tablet, and desktop devices. - Flexible content management
The new Drupal build uses a modular editing system that allows NFTS staff to update content easily, showcase student achievements, and publish news or events in real time. This empowers teams across departments to manage their areas of the site independently, with no technical barriers. - Showcasing creative work and industry links
With a focus on visual storytelling, we integrated rich media functionality and custom layouts to spotlight student films, graduate success stories, and the School’s partnerships with leading industry players. These features highlight the NFTS brand and its relevance in a competitive sector. - Strengthening brand identity
We refreshed the visual language of the site to align with the NFTS’s bold, modern image – using dynamic visuals, clear messaging, and thoughtful design choices to engage a creative audience. The result is a website that both informs and inspires. - Streamlining internal workflows
To reduce operational friction, we delivered training, documentation, and technical support that enabled the internal team to manage content, manage application submissions, and respond quickly to campaign needs. This improved day-to-day efficiency and future scalability.
Media-rich design and student-focused journeys
Throughout the project, we worked in close collaboration with NFTS stakeholders to ensure the website aligned with the School’s long-term strategic goals—supporting both student recruitment and the enhancement of its global reputation. From the initial discovery phase through to launch, we held a series of iterative workshops that brought together key voices across departments. This collaborative approach allowed us to gather meaningful feedback, test ideas, and evolve the design and functionality based on real user needs and internal priorities.
The result is a vibrant and future-ready digital platform that captures the creativity, innovation, and ambition at the heart of the NFTS community. With a flexible Drupal CMS, improved content workflows, and refined user journeys tailored to prospective students, industry partners, and alumni, the new site is positioned as a vital hub for engagement. Its bold visual design and media-rich storytelling ensure the School’s world-leading work is showcased effectively, driving both visibility and impact.
Project achievements
Since the relaunch, the NFTS website has seen measurable improvements in performance and engagement:
- Average NFTS website session duration increased by 34%
- NFTS website page visits increased by 22%
- Conversions (applications submitted to NFTS courses) increased by a massive 141%
The new website not only improved the online experience for prospective students and partners but also supported the internal teams working to maintain the School’s reputation as a global centre of excellence in film and television education.
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Higher education expertise
For more than 20 years we’ve partnered with higher education institutes to design, build and support complex digital platforms. Our expertise includes large-scale content management, student and staff portals, research showcase sites, accessibility compliance, and system integrations. We ensure your digital presence is robust, flexible and aligned with the needs of your institution. Call us on 020 8747 3274 or send us a message to get going.
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