Ten Health & Fitness is one of London’s leading boutique fitness providers, offering expertly-led classes and personalised training across a network of studios. With a strong emphasis on wellness and performance, Ten combines physiotherapy, rehabilitation, and dynamic Pilates to help clients move better and feel stronger.

We were brought on board by Ten to redesign and rebuild their website, with the aim of enhancing the showcasing of their unique offering and improving both client acquisition and retention. Their previous site had become dated, with clunky navigation, a lack of brand cohesion, and limited flexibility for marketing activity. The user experience, particularly on mobile, needed significant improvement to match the premium service delivered in their studios.

Working closely with Ten’s internal team, we delivered a sleek, high-performance WordPress site that better reflects the brand’s values and growth ambitions. We focused on modernising the design, simplifying the customer journey, and providing a scalable platform to support future expansion.

The client’s primary objectives included:

• Improving user experience and booking journeys
  We crafted a visually engaging, mobile-first design with clear navigation and streamlined user flows. Studio locations, class timetables, and booking options were made easier to find and interact with, helping clients quickly move from interest to action.
• Flexible content management
  The new site included a modular WordPress setup that allowed Ten’s marketing team to create pages, publish updates, and promote offers with ease. This flexibility supports seasonal campaigns, new service launches, and ongoing engagement with the community.
• Driving conversions and studio bookings
  Recognising the importance of lead generation and retention, we designed clear calls to action throughout the site, integrated online booking systems, and optimised conversion points across all devices.
• Reinforcing the brand identity
  We introduced a bold, energetic visual language aligned with Ten’s premium positioning. Strong imagery, consistent messaging, and thoughtful design choices combine to showcase the brand’s expertise and welcoming ethos.
• Supporting operational efficiency
  We provided training and technical documentation to ensure Ten’s team could manage and update the site confidently in-house. The new platform reduced reliance on third-party support, while offering long-term scalability.