what is bounce rate?

A bounce is a single-page visit to a website.

Bounce rate is therefore the percentage of single-page visits on a particular website. In other words, it’s the number of website visitors who don’t navigate around or explore any further than the page they landed on.

For example, imagine you have three visitors to your WordPress site homepage. Two click onto other pages in your menu but one exits straight from the homepage. Your bounce rate would be 1/3 or 33%.

Since most website-owners want people to stay on their site and browse multiple pages, a lower bounce rate is generally considered better. A high bounce rate may suggest that your content isn’t interesting or engaging, and that visitors want to exit your site quickly.

how do I check bounce rate in WordPress?

The best way to check and monitor your WordPress website bounce rate is through Google Analytics.

You can add Google Analytics to your site with either a plugin or tracking code. For more information, read this blog about how to add Google Analytics on WordPress.

Once you have Google Analytics set up, you can either visit your account dashboard or go to ‘Insights’ in your WordPress back-end to check your bounce rate stats.

does a high bounce rate matter?

It all depends on what your site is trying to do, and why people are ‘bouncing’.

A well-designed WordPress website with lots of interesting content is more likely to keep users engaged. This means that users are more likely to click-through to other pages, thus keeping your bounce rate low.

If your site relies on people looking at multiple pages – for example, browsing events and then clicking through to book – then the lower your WordPress site bounce rate, the better. In this case, a high bounce rate should definitely be investigated and improved.

However, if your users only need to visit one page – for example, to read a particular blog article or check your opening times – then a higher bounce rate might not be a problem.

It could mean that users are finding exactly what they want without having to navigate around your site. Alternatively, it might mean that users are not seeing relevant information (for example, if you have advertising targeted towards the wrong keywords) or that your WordPress site is difficult to use.

how to improve bounce rate on WordPress

Here are our top tips to improve the bounce rate on your WordPress website:

1) Add interesting content

Just like a good book keeps readers turning the pages, a WordPress website with exciting and interesting content is more likely to entice visitors to click-through and keep browsing.

It’s a good idea to add internal links to related blog posts, the latest news and/or other useful information to encourage users to keep engaging with your site.

2) Make messages clear

Ensure your most important information, including any calls to action, is displayed above the fold. This will help users know they’re in the right place and ensure they can complete relevant actions (such as making purchases or bookings) rapidly.

3) Maximise page speed

One of the most common reasons for users exiting websites is slow loading. In today’s busy world, users expect to be able to access information instantly – if your webpages take a long time to appear, they’ll find another, faster site instead.

Fortunately, there are lots of things you can do to increase speed on your WordPress website. Our top recommendations are to optimise images, enable caching and minify website files.

4) Keep checking analytics

Finally, keep monitoring your Google Analytics data! This will help you understand how users are behaving, and therefore to update and optimise your WordPress website over time.

need help?

We provide award-winning WordPress support and maintenance – get in touch for further details. We also have loads more WordPress advice and tips in our Ultimate WordPress Optimisation Guide and other WordPress blogs.

1. prevent users reaching the page

As the old adage says, prevention is better than cure.

Have you done everything you can to reduce broken links on your WordPress site? The best strategy is always to prevent users reaching your 404 page in the first place.

Make sure to check regularly for broken links on your site, and to add redirects whenever you delete content or update URLs.

2. acknowledge the mistake

Reaching a 404 error page isn’t the user’s fault, so it’s a good idea to admit responsibility for the problem and apologise.

A simply ‘sorry’ is often all that’s needed to maintain a positive relationship and encourage users to stay on your WordPress site.

3. provide links

To avoid users exiting, your 404 error page needs to make it as easy as possible to continue browsing. Encountering the words ‘file not found’ or similar is definitely not going to convince users to stay around!

Make sure that your 404 page includes links to your homepage and any other popular content, as this will encourage users to click through. If possible, including a search box will also help users find the content they’re looking for.

4. think about design

Although your 404 page can’t be found within your WordPress website menu, it’s still part of your overall web design and style.

Whatever text and graphics you use for your 404 page, make sure they fit in with your brand’s colour palette, tone of voice and house style. You should also ensure your logo and any website headers/footers appear, so that the page is consistent with the rest of your site.

5.  consider using humour

A 404 page is a brilliant opportunity to showcase the more creative and playful side of your organisation. Including something silly or humorous can help keep users a good mood and reduce the frustration of clicking on a broken link.

For example, for the Pedalo 404 error page, we have a graphic of an astronaut floating in space, with the message ‘Don’t panic, we’ll guide you back’.

need help or inspiration?

If you’re still not sure how to craft the perfect 404 page, these nine awesome 404 error page examples are great for inspiration!

If you’d like on-demand help with this or any other aspect of WordPress website management, please get in touch.

what are broken links?

A broken link is when a URL doesn’t exist. This means that when a user clicks on the URL, they’ll find a 404 error message, rather than the web page they were looking for.

A URL may not exist for several reasons – it may be because a webpage has been removed, when the address is mistyped, or because the URL has been updated. It may also occur when content has restricted access – such as needing a password.

Broken links can cause major problems on your WordPress site because:

• They’re frustrating for users: It ruins your website user experience when people get error messages instead of content. Disgruntled users are likely to exit your WordPress site, resulting in decreased traffic and conversions.
• They affect SEO: Google and other search engines don’t like broken links. This means that the more you have, the more your WordPress site’s search engine rankings will be negatively affected.

That’s why finding and fixing or removing broken links is so important.

how to find broken links on WordPress

Finding broken links on your WordPress site is easier than most people think. You can do it with a free online tool such as:

• Broken Link Check
• Dead Link Checker
• Dr Link Check

This will highlight the URL of any broken link(s) on your site, and give you the status/reason for the problem. We recommend scheduling a reminder to check for broken links at least once every 2-3 months.

how to remove & fix broken links

Try the following steps to rid your WordPress site of pesky broken links:

1. Update links manually

Go to any relevant webpages on your WordPress website, and manually update or remove any broken links. Simply highlight the relevant text and change or remove the linked web address.

2. Set up 301 redirects

It’s a good idea to install a redirect plugin on your WordPress website, as this will enable you to redirect users when content changes URL.

Whenever you delete or update a page address, simply add both the old link and the new link (or an alternative page) to the plugin. This will mean that users clicking on the old link are automatically redirected to relevant information, rather than ending up at a 404 error message.

3. Use simple URLs

When creating new blogs or pages, try to use a simple URL structure to make it easier for users to find and reduce the possibility of mistakes.

WordPress generates URLs for content automatically, but you can amend these by clicking ‘Edit’, next to the ‘Permalink’, underneath the title box. For example, co.uk/wordpress-tips is better than webpage.co.uk/xgohpfngae5629.

4. Test links before publishing

Just as you proofread your content’s text for accurate grammar, spelling and readability, it’s a good idea to test links too. This means clicking on them and making sure they’re working – thus avoiding any mistyped URLs.

It’s also worth double-checking the accuracy of printed or marketing materials where you give out your web address – such as flyers, posters and business cards.

do I need a 404 error page?

It’s best to avoid having broken links on your WordPress site, but it’s essential to create an appealing 404 error page just in case. You can do this easily in your WordPress dashboard by going to Appearance > 404 Error Page.

When a user tries to reach a broken link on your site, they’ll automatically be directed to your 404 page. If it’s friendly, informative and well-designed, it can keep users happy and mean they stay on your WordPress site for longer.

For tips and advice, make sure to read our blog about how to design the perfect WordPress 404 page. Many websites also choose to go with humorous messages – here are a few of our favourite 404 error pages.

thanks for reading

We provide expert, on-demand WordPress maintenance services – give us a call on 020 8747 3274 to find out how we can support your site.

For more WordPress insights and tips, check out our Ultimate WordPress Optimisation Guide and other WordPress blogs.

1. update software

WordPress software is regularly updated to fix issues, patch security weaknesses and generally improve website performance.

For the WordPress core, you can apply automatic updates (although this only works with minor releases). Plugins and themes need also need to be updated as soon as they are available – just look out for messages on your WordPress dashboard.

As always, before making any major site changes, don’t forget to backup your WordPress site first.

2. scan for security issues

It’s important to scan your WordPress site regularly for security issues such as malware, viruses and suspicious code.

We recommend installing the free Wordfence plugin, which includes a range of security features. To undertake a security scan, simply go to Wordfence > Scan and clicking ‘Start new scan’.

If your WordPress site has any security issues, Wordfence will suggest ways to fix them. Our ‘How to secure WordPress’ blog also has lots of tips.

3. monitor site speed

In today’s fast-paced world, a rapidly-loading WordPress website is essential. Speed is important not only for good user experience but also to maximise your search engine rankings.

As part of your regular site maintenance, we recommend checking your site speed with Google PageSpeed. This is a free online tool which includes mobile and desktop scores plus detailed recommendations for site speed improvements.

It’s worth making a note of your scores and trying to improve them over time. We’ve got lots of advice about how to improve WordPress website speed on our blog.

4. verify backups

It’s vital to backup your WordPress site regularly in case it ever gets hacked, infected with a virus or encounters another major problem that causes it to stop working. It’s therefore worth checking and verifying your site backups as part of your WordPress maintenance.

To do this, double check that all your site date is being copied and stored, that you have backups saved in different locations, and that files are not corrupted. Better to find out about any backup problems before the worst happens!

5. check SEO

If organic traffic is important for your company or organisation, then it’s a good idea to give your WordPress site regular SEO healthchecks. You can do this using the free Ubersuggest SEO analyser or another similar tool.

With Ubersuggest, type in your web address, select the relevant language/country and click ‘Search’. A report will be generated showing your monthly organic traffic, domain score and number of organic keywords.

In the ‘Site Audit’ section, you can also find a more detailed SEO analysis, including a list of issues which need attention. For example, pages with a low word-count or poorly-formatted URL may be highlighted.

Keep an eye on your site’s SEO and try to improve performance over time – we’ve got lots of tips in our WordPress SEO Beginner’s Guide.

6. review Google Analytics

With Google Analytics on your WordPress site, you gain lots of useful data about your users and their behaviour. It’s important to monitor this analytics data regularly so you can see patterns and make data-driven decisions to optimise website performance.

As part of your regular WordPress maintenance, we advise logging into Google Analytics and considering what’s working well and what content may need improvement.

7. moderate comments

Whenever a user comments on your WordPress website, the comment is held in moderation. It’s therefore a good idea to check the ‘Comments’ section of your WordPress dashboard regularly.

Publishing useful comments, replying to questions and deleting spam will help you keep your WordPress site clean and up-to-date, whilst also helping build rapport with users.

8. check mobile compatibility

To check website performance on mobile, try Google’s Mobile-Friendly Test. This will show how your WordPress site appears on mobile screens and advise whether or not it’s easy to use.

With around 50% of all internet browsing taking place on mobile, a mobile-friendly website will ensure you don’t alienate or lose large numbers of potential visitors. Mobile optimisation is also an SEO factor, with Google prioritising mobile-friendly sites in its search results.

If your site needs to be more mobile-friendly, this article has a lot of useful advice for WordPress mobile optimisation.

9. monitor uptime

Uptime is the percentage of time that your website is online and available for users. It should be at 100% – demonstrating that your site is always available for users.

It’s worth monitoring your WordPress website’s uptime on isitwp (or another similar tool) as part of your regular maintenance. Where it’s falling below 100%, contact your hosting provider or WordPress agency to identify any problems and resolve them.

10. have a clean-up

The more you update and edit your WordPress site, the more it becomes clogged-up with old content, images and files. As this slows your site down, it’s worth giving your website a clean-up as part of your WordPress maintenance.

For imagery and content, you’ll need to go into your Media Library and Posts to delete any old, unused or duplicate items manually. Fortunately, for your WordPress database, it’s super-easy to schedule regular, automatic clean-ups with a plugin like WP-Sweep.

thanks for reading

Of course, this is just the beginning of WordPress website maintenance – for more tips and advice, check out our ultimate WordPress optimisation guide. Or, for on-demand WordPress support from an award-winning agency, please get in touch.

Do these scenarios sound familiar?

You know you need support and hosting for your WordPress website, but your current providers don’t offer reliable, consistent service or value for money.

Or, your WordPress hosting provider and support agency don’t talk to each other, leaving you spending hours going between them to fix even the simplest website problems.

These are scenarios we hear time and time again from our clients.

That’s why we recommend having your website supported – for development, optimisation, maintenance, fixes and hosting – by a single, expert WordPress agency. Such as Pedalo, of course!

It’s a bit like buying a holiday.

You can research all the different aspects of your perfect vacation, and then piece them together yourself. You can find the right flights, transfers, hotels, day trips, meal options and insurance.

It will take a lot of time, but you’re likely to make some absolute cost savings. You may also get a sense of achievement and control in approaching your holiday in this way.

Alternatively, you can choose a bespoke package holiday. With this, you speak to a single travel company about your budget, what you want, and your specific requirements.

They then put together your dream vacation using their expert knowledge and attention to detail. Everything is done for you and tailored to your needs.

Flights, transfers, accommodation, catering, activities – all sorted in one go. If your flight runs late, you can rest assured that your onward transfers and hotel will be informed without you needing to worry.

If anything goes wrong or details change, there’s just one company you need to contact to sort things out and ensure your holiday is exactly as you want it.

It seems like a no-brainer to us. (And in case anyone’s wondering, our perfect holiday would look like the picture above.)

Here’s how it often works with WordPress hosting providers and WordPress support agencies.

Website-owner to WordPress agency: My site is running slowly – please can you help?

WordPress agency to website-owner: We’ve investigated and it’s problem x on your server causing the speed issue. You’ll need to speak to your hosting provider.

Website-owner to hosting provider: My site is running slowly and it’s because of the server – please can you help?

Hosting provider to website-owner: Actually, we’ve found that it’s problem y on your website causing the speed issue. You’ll need to speak to your WordPress agency.

The website-owner is left not knowing what’s wrong or who to call. All they want is their site running quickly again.

They may spend hours on the phone trying to understand what’s happening and establish what needs to be fixed. If they ask the WordPress agency and hosting provider to speak directly, they’re likely to keep passing the buck, whilst still not resolving the issue and wracking up a large bill.

With one, expert company managing your WordPress site and hosting, nothing slips through the net and any problems can be identified and resolved rapidly. Which means you can just focus on running your business.

If that sounds good to you, then please get in touch and we’ll be happy to help. We offer award-winning WordPress support, maintenance, development and hosting – all in one expertly-managed package.

For more expert WordPress tips, check out our Ultimate WordPress Optimisation Guide and other WordPress blogs.