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pedalo launches new website for NFTS

pedalo launches new website for NFTS

pedalo launches new website for NFTS

home / Archives for November 2018

We’re very pleased to launch a fresh and attractive new website for the National Film and Television School with functionality including a seamless online student application process…

For nearly half a century, the internationally-renowned National Film and Television School (NFTS) has developed top creative talent through its wide range of MA, diploma and certificate courses.

We partnered with the NFTS with a technical and creative brief to overhaul their website and digital presence. We needed to find more visually-appealing ways to represent the school, to improve efficiency in the student application process, and to integrate their website with a third-party database containing student data.

We designed bold new visuals for the NFTS and simplified website messaging, focusing on the ‘search for courses’ function (which is what most users are seeking). This was previously difficult to find within the site navigation, but is now prominently displayed on the homepage and in the side menu on every page. 

We also explored the school’s application process and considered the different routes applicants can take, creating a process flow for the many possible options. Previously, applications required a lot of manual data inputting and processing by NFTS staff. Now, we have streamlined and integrated all of the school’s systems, so that students can make online applications and receive notifications at all stages of the application process. The applications are customisable, which means that staff can ensure relevant information is collected and follow differing interview/offer procedures for each course. To maximise administrative efficiency, all information is stored and recorded on the NFTS website, and it’s easy for staff to find and see all application data in one place.

Since our changes have been implemented, the average NFTS website session duration has increased by 34% and applications submitted for courses have increased by a massive 141%.  Find out more about our work in this case study, or visit the NFTS website at www.nfts.co.uk.

3 UX structure tips for a better website

3 UX structure tips for a better website

3 UX structure tips for a better website

home / Archives for November 2018

With two decades’ experience in UX (user experience),  we’ve learnt a lot about how to create optimal website structures. Here are our thoughts about the most important elements of UX structure, how to get them right and the benefits for your website:

1. your homepage should act as a signpost

This might seem obvious, but you’d be surprised how many stakeholders forget that the homepage is the gateway to the entire site, and acts as your digital business card. It should both catch your user’s attention by saying something relevant about your organisation, and also funnel that attention into the user journey through the rest of the site.

A well-structured homepage has a clear message, simple labels and straightforward navigation. Good use of colours, design and photography are also important factors in engaging and retaining users on your homepage.

2. good navigation is essential

Users arrive at your site from different channels and will have differing reasons/agendas for being there. Users are always looking to complete an action on your site – whether that’s conducting research, purchasing an item, donating to a cause, booking an appointment, downloading information or something else.

User-friendly navigation is essential in ensuring your users can accomplish any of these tasks, and will help your website achieve its conversion goals. For good UX, you site should have:

  • Clear language which is easy to understand
  • Links to related information
  • Feedback to show users where they are in the process and what the next available action(s) are
  • As many routes or options as possible to complete actions
  • Modification options embedded within the user journey which allow users to go back or edit without losing their work

3. a clear call to action works wonders

Whether you are encouraging users to purchase, donate or sign-up, it’s important to include a clear call to action which is relevant to the task. This encourages uses to progress with the desired action. Here are some simple tips on producing great calls to action:

  • Minimise the number of different calls to action on your site – make sure your messages are focused
  • Choose a prominent place to position any calls to action – preferably at the top of your website
  • Avoid aggressive language; use a conversational and encouraging tone instead
  • Use benefits-oriented, personalised language, such as ‘show me’, ‘learn more’ or ‘support us’
  • Be creative! If your call to action stands out in a way that is relevant for your site audience, you’re more likely to get engagement

Good UX and site structure starts with a good understanding of your users’ goals and needs. Using these tips, you can then create a optimised user journey sure to engage your users and help them perform desired actions, resulting in better site performance for both your organisation and your users.

If you’d like on-demand support with user experience or an audit of your website’s current performance, please get in touch and we’ll be happy to help!