Web & digital services
Smart thinking. Seamless delivery. Results that matter.
Bespoke software developmentCRM & API integrationsWeb infrastructure provisionCharity & NPF sector expertsWordPress & Drupal specialistsCommercial sector know-howFlexible support & maintenance servicesEducation sector expertiseUX & graphic design servicesE-commerce & online paymentsHealth & wellbeing sector specialists
Award winning digital development and web design services
Web design and digital development services tailored to organisations who want to thrive in the digital world.
Founded in 2000, we work across commercial and not-for-profit sectors, delivering great customer experiences, improving ROI, innovating digital strategies, and driving measurable results through creativity.
- Web, UX and brand design
- Bespoke digital development and application delivery
- Systems integration – CRM, API, payment gateways, and more
- Web infrastructure and hosting packages
- WordPress, Drupal, and infrastructure maintenance packages
- Ongoing, responsive support and on-demand services
Our clients
Our clients span the commercial sectors, charities, NGOs, social enterprises, multi-nationals, and local organisations. We deliver both great looking, functional front-ends combined with back-ends that help transform workflows and better manage client data to help transform how clients work and what they can deliver.
A redesigned and rebuilt WordPress site that enhances usability, integrates affiliate marketing, and delivers a scalable, secure, high-performing platform
As Veolia’s digital support partner, we’ve improved the speed and performance of their Drupal website, increased search engine rankings, and provided ongoing input into the company’s digital strategy.
Ongoing Drupal development, support & maintenance services for the University of West London increased mobile visits by over 400%, transforming their clearing process
Drupal and WordPress maintenance, redesign and rebuild of a suite of WCRF websites, development of innovative online health tools, and bespoke front-end database tooling
Delivering enhanced membership registration, online payments, and renewals capabilities, alongside 3rd party system integrations for CIPR's Drupal and WordPress websites
Rebuilding Aston University's complex course catalogue in Drupal, delivered at pace to hit a tight immovable deadline, whilst improving front end UX, back-end workflows, overall look and feel, and site performance and stability
Liz Earle Wellbeing
Liz Earle is a British entrepreneur, author, and wellbeing expert, best known as co-founder of the Liz Earle Beauty Co. and founder of Liz Earle Wellbeing. Established in 2013, the brand has grown into a trusted source of evidence-based advice on nutrition, skincare, beauty, and overall wellness through its website, magazine, podcast, and community. We initially supported the WordPress site with ongoing maintenance, and more recently completed a full redesign and rebuild to strengthen its commercial focus while retaining its editorial quality.
The client’s primary objectives included:
- Improve usability and navigation to enhance the reader experience
The new design makes it easier for visitors to find content quickly and engage with articles, recipes, and features. - Shift the site focus towards affiliate marketing and revenue growth
Affiliate links and product recommendations were better integrated to drive conversions without disrupting the reading experience. - Maintain high editorial standards and brand integrity
The redesign preserved the brand’s trusted voice and authority in health and wellbeing content. - Ensure scalability and flexibility for future content and features
The WordPress build allows for new layouts, sections, and functionality to be added with minimal effort. - Keep the site secure, fast, and easy to manage through ongoing support
Regular maintenance, updates, and performance monitoring ensure the site runs smoothly for both users and editors.
WordPress redesign and rebuild, shifting the focus towards affiliate marketing
Building on our existing maintenance work, we were asked to deliver a full WordPress redesign and rebuild. The main goal was to enhance affiliate marketing by better integrating product recommendations into editorial content, while modernising the platform, improving usability, and preserving the brand’s trusted voice.
We created a custom WordPress theme prioritising affiliate links without disrupting the reading experience. The site architecture was restructured, the content library migrated into a new taxonomy, and affiliate features were embedded throughout. Performance, mobile responsiveness, and security were improved, along with a simplified backend experience to give the editorial team more control over content and affiliate management.
The results have been highly positive. Affiliate marketing is now central to the user journey, boosting visibility and conversions while maintaining editorial quality. Technical enhancements have delivered a faster, more search-friendly platform, and the refreshed design has increased engagement with content and products. The scalable, affiliate-focused WordPress build now provides a strong foundation for growth while continuing to inspire the audience.
Project achievements
The WordPress redesign and rebuild delivered several key achievements for Liz Earle Wellbeing. Affiliate marketing was successfully integrated into the editorial experience, increasing product visibility and revenue. The site’s performance, mobile responsiveness, and security were all improved, while the custom backend tools streamlined content management for the editorial team. Overall, the project resulted in a faster, more engaging, and scalable platform that supports growth while maintaining the brand’s trusted voice and high-quality content.
“Working with Pedalo on our recent website redesign was fantastic. The team were super easy to communicate with and were always happy to jump on a call or reply quickly to emails. They talked us through all the options really clearly, pricing everything so we knew exactly what we were getting. The end result is such a huge step up for us. It looks completely refreshed, the redesign is really helping us to take our business to the next level.”
Case studies
A redesigned and rebuilt WordPress site that enhances usability, integrates affiliate marketing, and delivers a scalable, secure, high-performing platform
As Veolia’s digital support partner, we’ve improved the speed and performance of their Drupal website, increased search engine rankings, and provided ongoing input into the company’s digital strategy.
Ongoing Drupal development, support & maintenance services for the University of West London increased mobile visits by over 400%, transforming their clearing process
Drupal and WordPress maintenance, redesign and rebuild of a suite of WCRF websites, development of innovative online health tools, and bespoke front-end database tooling
Delivering enhanced membership registration, online payments, and renewals capabilities, alongside 3rd party system integrations for CIPR's Drupal and WordPress websites
Rebuilding Aston University's complex course catalogue in Drupal, delivered at pace to hit a tight immovable deadline, whilst improving front end UX, back-end workflows, overall look and feel, and site performance and stability
Full front-end membership registration, renewal and user management, along with two way CRM integration powering enhanced user personalisation services to The Fostering Network
Improving user journey's, streamlining the front-end donation process, improving back-end workflows, delivering powerful admin tools, and dramatically improving usage stats for Anti-Slavery International
A highly customised Learning Management System developed to perfectly fit Clinical Skills unique business case, enabling them to extensively expand sales across their NHS client base
Looking for expert WordPress support?
We partner with our clients to craft exceptional digital experiences. Fusing strategic insight, creative flair and technical expertise, we deliver work that connects with users, strengthens your brand and adapts to change. Whether you’re launching something new or improving what’s already in place, we bring focus, imagination and momentum to every stage. Call us now on 020 8747 3274 or send us a message to get going.
Smart thinking. Seamless delivery. Results that matter.
As Veolia’s digital support partner, we’ve improved the speed and performance of their Drupal website, increased search engine rankings, and provided ongoing input into the company’s digital strategy.
Ongoing Drupal development, support & maintenance services for the University of West London increased mobile visits by over 400%, transforming their clearing process
Drupal and WordPress maintenance, redesign and rebuild of a suite of WCRF websites, development of innovative online health tools, and bespoke front-end database tooling
Delivering enhanced membership registration, online payments, and renewals capabilities, alongside 3rd party system integrations for CIPR's Drupal and WordPress websites
Rebuilding Aston University's complex course catalogue in Drupal, delivered at pace to hit a tight immovable deadline, whilst improving front end UX, back-end workflows, overall look and feel, and site performance and stability
What our clients say
“We have been delighted by the work undertaken for us by the team at Pedalo, in particular their extensive Drupal experience and knowledge of mobile development.”
“Working with Pedalo on our recent website redesign was fantastic. They talked us through all the options really clearly, pricing everything so we knew exactly what we were getting. The end result is such a huge step up for us. It looks completely refreshed, the redesign is really helping us to take our business to the next level.”
“We’re absolutely delighted with the new look and functionality of our website. The new structure, front-end features and back-end admin tooling are proving to be really effective.”
“Both our recent large transformational projects are a huge success and we’ve had nothing but positive feedback from across the whole organisation and externally.”
“Pedalo’s knowledge has proven to be exceptional, not only with our large Drupal website but also with the database we integrate the site with as well.”
“Our new website feels modern and bold, yet very simple, which is exactly the result we wanted. Pedalo managed everything in a very professional way with our team throughout.”
Let’s make something amazing together
At Pedalo, we mix smart strategy with creative spark and tech know-how to bring your digital world to life. Whether you’re starting fresh or looking to improve an existing site, we’ll help make it stand out and keep it moving forward. Get in touch today by calling us on 020 8747 3274 or send us a message to get going.
Smart thinking. Seamless delivery. Results that matter.
Start collaborating with us – get in touch.
